Marketing in China

Written by E21 MagicMedia

Trying to penetrate the Chinese market can be a very large leap of faith as compared to marketing your product or service locally as the Chinese people have a very traditional and very touchy when it comes to specific body languages that are simply too foreign for most of us to understand. Asian marketing firms would suggest to use many seemingly random details like the colours you use, but these can mean the difference between successfully being accepted by the Chinese or total rejection by your soon to be customers or investors. The fact of the matter is, despite the rapid rate of globalization of the world, the east has always been a very secretive group of countries, penetrating such an area without knowing much of it will be a gamble.

Hiring a third party marketing firm may be your only choice, they can help you with everything you need to do such as organizing china press release distribution, or organizing the kind of advertisements to make. Some companies would rely on their own internal marketing department without any kind of third party consultation with those who really know the market, and more often than not, they would miss some key details that their target clearly noticed, with the whole project failing with it.

It may be an extra cost to the already large expenses your firm had already taken, but hiring a firm like that can definitely reduce the amount of risk and potentially lead you to success.

E21 MagicMedia is an Asian marketing firm that specializes in China marketing and various services under it.