The Importance of Real Estate Marketing Collateral

Home sellers should participate in the open house process even if they’ve engaged an agent to host the event. After deciding the date for the event, it’s important to promote the open house. Don’t rely on a sign in the yard or at the street entrance to advertise. Here are some additional ways to make your open house hugely successful:

Make an Open House Brochure

It’s surprising that many agents don’t take the time and effort to create an attractive brochure before an open house event. Prospective buyers no doubt record some of the details about the home if they’re interested in it, but a take-away brochure helps to capture the important details for later evaluation.

The homeowner can make a professional-looking brochure using inexpensive or free online templates if he or she isn’t a graphic designer. Images of the home taken with a digital camera are easily uploaded to the computer and placed into a ‘drop-and-drag’ template. The seller should include all important contact information, including name, phone number, and email address so that prospective buyers or their agents can ask questions.

Offer Financial Details

According to “How to List and Sell Real Estate: 30th Anniversary Edition,” some buyers work with their lender to collect relevant details about what the new buyer will pay to own the property, including the cost of monthly mortgage payments. Lenders offer this help to benefit their borrower and to encourage new mortgage applications.

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Author Bio: Kuba Jewgieniew, a former stock broker, is currently the CEO of Realty ONE Group. Realty ONE Group has been ranked as one of the fastest growing companies from 2009 to 2013 by INC. magazine.